Writing
USING STORY FLOW TO MAKE WRITING COME ALIVE
Story flow elevates writing — on the page or stage. I’ll help you define your voice (or brand), identify your stories, craft a memorable narrative, simplify complex subject matter, and engage your audience. Depending on your project, I’ll be your coach, editor, or writer.
Show, don’t tell. Narrative shows your capabilities, values, and mission in action. This fosters credibility, connection and has a stronger impact on your customers, communities, and our planet.
Practical Storytelling customized writing process translates across multiple platforms and purposes; short or long form. My specialties are leadership, globalization, tech, STEM education, environment, and health. And comedy — we can be funny.
Check out a few writing samples in my Portfolio.
Cross-platform writing highlights include:
- Speechwriting for over 35 live world-class events.
- Video and digital marketing content for a global health and wellness site.
- Ghostwriting, editing and publishing blog posts for Pitney Bowes Global UX department.
- Writing story-driven blog posts related to leadership and OKRs for John Doerr’s WhatMatters.com.
- Interviewing, researching and writing story-driven blog posts for 100Kin10, a prominent STEM educational network.
- Documentary feature script which launched an international news channel.
- Playful, conversational content for a lifestyle website.
- Copywriting and editorial work including pitches for major advertising campaigns.
- Original scripts include comedic shorts, animation, sitcoms, and features.
- Live storytelling/podcasts include Stories From the Stage, the Moth, RISK!, and the Story Collider
As a speechwriter, I write for live world-class events and conferences like the Tribeca Film Festival and the Gotham Awards. This means crafting speeches, jokes, and talking points for Oscar winners, politicians and executives, like Martin Scorsese, Robert DeNiro, Bill Clinton, Nelson Mandela, Siquorney Weaver, and Leonardo DiCaprio.
Martin Scorsese
Sigourney Weaver
Robert DeNiro
Feedback & Reviews
“The Go-To Writer”
Gail Thomas is the go-to writer for award show scripts. She does her research, she is funny, she is fast and she is accurate. Gail often works directly with the talent — corporate executives, celebrities or honorees — and through that contact replicates their “voice” beautifully in the scripts she writes.
Karen Dalzell
CEO Dalzell Creative
“Warm, Funny and Inviting”
Everyone loved the final product, with speakers commenting on how well it was written. Gail took special care to tailor each speech to each speaker, honoree, while giving attention to the placement of that speech or moment in the entire evening. The words had a smooth natural flow, and the script had beginning, middle and end. It was warm, funny and inviting.
Pam Dawber
Actress and Board Member, Big Brothers, Big Sisters of Los Angeles
“Collaborative”
Gail is a very collaborative strategic thinker while delivering on the day-to-day tasks. Through her creative marketing copy, she has articulated the brands’ promises for both internal and external needs for the client and partners. Gail is a chameleon with her brand voices and a great go-to when arming a measurable results-driven team.
Quentin Regos
Creative Director, Veria Living
