Story flow elevates writing — on the page or stage. I’ll help you find your voice (or brand) and engage your audience using proven narrative techniques.   

Depending on the project, I’ll be your story coach,  interviewer, writer, ghostwriter, speechwriter, editor, content strategist, screenwriter, or comedic sidekick.

SHOW, DON’T TELL. A story shows your capabilities, values, and mission in action. This fosters credibility, connection and has a stronger impact on your customers, communities, and our planet. 

Practical Storytelling customized writing process translates across multiple platforms and purposes: short or long form, video or on stage,  branding or headlines. My specialties are leadership, globalization, tech, STEM education, environment, and healthcare. And comedy — we can be funny.

Check out a few writing samples in my Portfolio.

Cross-platform writing highlights include:

As a speechwriter, I’ve written for live world-class events like the Tribeca Film Festival, Big Brothers Big Sisters GALA, and the Gotham Awards. This means crafting speeches, jokes, and talking points for Oscar winners, politicians and executives like Martin Scorsese, Robert DeNiro, Nelson Mandela, Rosie Perez, Amber Tamblyn, Leonardo DiCaprio, Bill Clinton, Sigourney Weaver, Whoopi Goldberg, Hugh Grant, Fred Willard, Sherry Lansing, Pam Dawber…

Picture of Martin Scorsese

Martin Scorsese

Picture of Sigourney Weaver

Sigourney Weaver

Headshot of Robert De Niro

Robert DeNiro

Feedback & Reviews

“The Go-To Writer”

Gail Thomas is the go-to writer for award show scripts. She does her research, she is funny, she is fast and she is accurate. Gail often works directly with the talent — corporate executives, celebrities or honorees — and through that contact replicates their “voice” beautifully in the scripts she writes.

Karen Dalzell

CEO Dalzell Creative

“Warm, Funny and Inviting”

Everyone loved the final product, with speakers commenting on how well it was written. Gail took special care to tailor each speech to each speaker, honoree, while giving attention to the placement of that speech or moment in the entire evening. The words had a smooth natural flow, and the script had beginning, middle and end. It was warm, funny and inviting.

Pam Dawber

Actress and Board Member, Big Brothers, Big Sisters of Los Angeles


Gail is a very collaborative strategic thinker while delivering on the day-to-day tasks. Through her creative marketing copy, she has articulated the brands’ promises for both internal and external needs for the client and partners. Gail is a chameleon with her brand voices and a great go-to when arming a measurable results-driven team.

Quentin Regos

Creative Director, Veria Living